Sean asks Robert about service lane acquisitions. How should dealers be thinking about this opportunity? What is the cost-benefit of implementing a direct from service purchasing strategy? What are the challenges facing every dealer trying to execute?
Why should you be acquiring vehicles through service, and how you can do it? We can upload any spreadsheet into Accu-trade for an instant condition report and offer for every trade running through your shop.
Previously, Bob spoke with Keith McCord from VIN-tel, an an OBD reader that decodes the truth of every VIN and instantly associates the diminished value in Accu-Trade. The transparency that is brought to the reality of every VIN has never been revealed before.
"Every vehicle going through the shop is an opportunity. Your bank account doesn't understand if it was a retail or a wholesale opportunity. " - Robert Hollenshead
Dealers can then use ACV, Backlot Cars, or their own auction Marketplace through Accu-trade if they were so inclined.
The more you disclose the more a car brings, the less you ask, the more you get.
Know what's happening to your consumers car before it drives into service. You can upload any spreadsheet to your Service Lane to automatically decode the true merits of the VIN.
Your service lane is an immediate opportunity for you to acquire and market vehicles.
Can your sales person justify why they need more $ for their customers trade?
Not including your service department in vehicle acquisition is like eliminating a whole department at your dealership. Create the VIN-story and communicate it with the consumer.
What are the three best places to buy a car?
This episode is available on YouTube.
The VIN-dow Podcast is brought to you by Accu-Trade. Do you want to improve your vehicle acquisitions with transactional transparency for your customers? What about the trade-in process?
Developed by the largest independent wholesale dealer in history, Robert Hollenshead. It’s the same tool they use every day to do their job. Every lesson learned from over $20 Billion in transactions and 900 cumulative years in wholesale is built into the platform. All made easy to understand and available for anyone to use.
Robert Hollenshead is a serial entrepreneur, the World's Largest Automotive wholesaler (R. Hollenshead Auto Sales) and visionary behind disruptive automotive industry solutions such as:
Accu-Trade: www.accu-trade.com
Galves Market Data: https://www.galves.com/
MADE Logistics: https://made-logistics.com/
Headstart VMS, LLC: https://www.rhollensheadautosales.com/headstartvms/
MADE Financial: https://www.rhollensheadautosales.com/made-financial/
AutoMoto Social: https://www.automotosocial.com/
AutoMoto HR: https://www.automotohr.com/
WreckCheck.com: https://www.wreckcheck.com/
PuroClenz: https://puroclenz.com
Robert has been and continues to be a game-changing thought leader in the way vehicles are bought and sold today.
Linked In: https://www.linkedin.com/company/accu-trade/