Tune in as these three discuss how Accu-Trade came to be, and where it is now for dealers across North America. Also covered: buying centers, third party validation, OBD integration with Accu-Trade, and VAN - Vehicle Acquisition Network.
After Bob sold Trade In Marketplace to Cox automotive, now Kelly Blue Book Instant Cash Offer, he added retail data to his platform and went to Canada with Accu-Trade in 2015.
Accu-Trade provides dealers with liquid value (cash for any car), auction value (what you can expect to pay to buy this car in the marketplace or what you can expect to sell the vehicle for in the marketplace), and retail (retail listings and history specific to the region of your choice).
The three values allow dealers to triangulate and decide if they are the best end user for that VIN or if there might be a better exit strategy.
If you have automotive IQ, Accu-Trade helps you communicate in a way where argumentative responses are impossible. If we present the facts around the value of the vehicle, the consumer can see the fairness in it.
"What's it take to make a deal," doesn't create confidence for your customer.
When describing Accu-Trade, "It levels the playing field and gives us common ground to have a logical, rational conversation with a consumer." To base all decisions in facts. - David Long
Decisions based on data, not opinion.