The VIN-dow Podcast

How Does Your Garden (ie: Inventory) Grow?

Episode Summary

You may not know that Bob has been an avid gardener for decades. When it comes to keeping your grounds looking fresh, Bob compares garden plots to dealership inventory. He's known for his analogies... and this is one you don't want to miss! Manage your used car inventory growth: G-ardener (4:00), A-ttractive (10:00) and Adverse (16:00), R-ub off (9:00), D-ouble Take (7:00), and Dedication (11:00), E-motions (14:32) , N-eeds (13:00) G-rowth (6:00), R-econditioning (19:00) , O-ptimizing (4:01) , W-eeding (3:00)

Episode Notes

You may not know that Bob has been an avid gardener for decades. When it comes to keeping your grounds looking fresh, Bob compares garden plots to dealership inventory in  a one to one relationship. He's known for his analogies... and this is one you don't want to miss! 

What you need to manage your used car inventory: 

G-ardener (4:00), A-ttractive (10:00) and Adverse (16:00), R-ub off (9:00), D-ouble Take  (7:00), and Dedication (11:00), E-motions  (14:32) , N-eeds (13:00) 

G-rowth  (6:00), R-econditioning (19:00) , O-ptimizing (4:01) , W-eeding (3:00) 

Limitations: 

• How big is your lot?
• How much money is available for inventory?
• Need to know what grows - What is sellable in your market, your demographic, who are your customers?

Considerations: 

• Adverse selection will cause reduced production.
• What plants produce the most in your climate? What can grow in the shade? What can't grow in the shade?
• Rub off: an emotional relationship that impacts the value of the vehicles around it.
  • Ex: A dealer brings in a series of cars that are pruned for sale. Varied items organized correctly, colour well represented,  pruned and blooming, seasonally selected.

Qualities in a Gardener: 

• Attention: your inventory requires concentration on specific information
• Vigilance: your gardener has to be  wary of weeds
• Intelligence: good at identifying weeds
• Dedication: time and energy spent on productivity
• Maintenance: what kind of recon are you doing?
• Watering: clean cars bring more money in any marketplace

Watch for: 

• Invasive species competing rather than complimenting other plants.
• The double take effect creates a subliminal attractions for us.  Are you doing a double take when you drive by your lot? You can be drawn to exotic species even if their likelihood of survival is nil. ALTHOUGH...  It could strike a customer in the same way, or it could be totally out of the gardens ability to support its production.

We hope your garden is in full bloom this spring! Thank you for tuning into the VIN-dow Podcast with Robert Hollenhead.