The VIN-dow Podcast

Market Update: Three Strikes and You're Out!

Episode Summary

Dealers are starting to STRIKE OUT in this market. To hit a home run and avoid striking out, remember.... - The circumstances that surround the market are flattening out. What didn't matter, now starts to matter. - The Jerry Springer Effect is on with high auction attendance and low bidder participation. - Sell to the market, and get more! This attitude invites people into the arena when you start selling to the market.

Episode Notes

Dealers are starting to STRIKE OUT in this market. Normal consignors are back to 40-60% no sales as the market softens to the whisper of cars coming back. 

What "strikes" start to matter: 

Previous rental? STRIKE. 

Challenged history? STRIKE.

Market report? STRIKE. (Watch out - these reports are your enemy now, not your ally). 

We watch, understand and transact with all kinds of different players. What we're seeing? STRIKES are starting to come in. 

To hit a home run in this market and avoid striking out, remember.... 

- The circumstances that surround the market are flattening out. What didn't matter, now starts to matter. 

- The Jerry Springer Effect is on with high auction attendance and low bidder participation.

- Sell to the market, and get more! This attitude invites people into the arena when you start selling to the market.