The VIN-dow Podcast

Resolve Marketplace Miscommunication and Fees

Episode Summary

The platform that enables knowledge prior to ownership, knowledge during ownership, and knowledge through transfer of ownership will eliminate all post sale arbitration. There would be no reason for high auction fees.

Episode Notes

The platform that enables knowledge prior to ownership, knowledge during ownership, and knowledge through transfer of ownership, will eliminate all post sale arbitration. There would be no reason for $900 auction fees.

Using data and science, the buyer and seller could use the same platform to co-validate information and communicate would:

"We’re never going to have a resolution to condition reports when there are 714 options. It’s frustrating for the buyer and seller and nobody can ever get on the same page."

When does a condition report start? Before you thought about owning the car.

You’re not waiting for someone to get back to you. All buyers and sellers are motivated to transact. 

Here’s something that solves the frustration of sourcing through the Auction, Service Drive, Digital Retail platform, or on your Showroom floor.

We go overboard to make sure the little guy doesn’t get hammered. 

If a platform was able to mitigate the most common reasons deals fall apart:

You can’t argue about the condition of a car when everyone is using the same platform for all marketplaces. A universal condition report increases the capability for dealers to communicate pre-trade to post sale.

Current marketplaces don’t try to hold deals together for anyone, frustrating both the buyer and seller. The marketplace figures you’ll just run the vehicle again. They don’t care.

Use an NAAA-approved condition report across all marketplaces so we can communicate in a common language. Why would we continue to have 700 different languages and nobody talking to each other?