We're in an appreciating used car market! What does this mean? It's time to stop racing to the bottom. Retailing a car for less than you can replace it for doesn't result in a profitable used car department. Why replacement value? "A VIN IS A COMMODITY that has never increased in value because they're made readily available by manufacturers." - Robert Hollenshead Until now.... Tune into this 15 min episode where actual cash value, replacement value and retail are discussed and compared using real transactions.
Are you racing to the bottom in an appreciating used car market?
When supply ceased in 2020, used car pricing stared to climb, and they haven't slowed since. You can't deny the data. Used cars are wholesaling for more today, than they sold for new! Why would you retail a car for less than you can replace it for?
"A VIN IS A COMMODITY that has never increased in value because they're made readily available by manufacturers."
Denying that a vehicle is worth what someone else is willing to pay for it, is like denying reality. Selling a vehicle for less than you can replace it for, makes no sense.
Selling to replacement ensures dealership profitability in the long run. (Retail is still important - ask us about our retail desirability metrics)
Access the data that powers and insures hundreds of thousands of daily vehicle valuations and transactions. We're so confident in our data, we'll back every valuation with our CHECKBOOK. Our suite equips your dealership with the most timely transactional (wholesale and retail) information available. Offer a no-haggle trade-in experience to your customers. They want the convenience, trust us.
Learn more by visiting www.accu-trade.com